About — Emil Ruby

About me

Personal Information

I was born in Denmark and currently living in Copenhagen.
My mother tongue is Danish and I am fluent in English, written and spoken.

Statement

I am a creative visionary with a passion for design and a desire to make an impact. With over a decade of hands-on experience in creating, developing, and maintaining brands, products, and services from both sides of the fence (agencies and in-house), I have acquired a wide range of knowledge and practical know-how, a well-cultivated set of skills and solid experience from different positions, industries, and markets.

Bachelor Degree / Visual Communication
TEKO Design & Business School 2011 - 2014

My weapons of mass creation

Adobe Creative Cloud

I am a hardcore Adobe user. These were the first programs I acquired and learnt (apart from a brief period in Coral, but we'll skip that part). As a general rule of thumb, each Adobe program has a specific purpose and excels at certain tasks: Illustrator for vectors, InDesign for publications and Photoshop for pixels. Depending on the task, I choose accordingly. I usually end up using all three or a combination of two. However, these are the most basic tools in my toolbox.

I have also branched out into Adobe XD (experience design), After Effects and Premier Pro. Of the three, XD is by far the application I have spent the most time with. However, I have a good working knowledge of After Effects and Premier and am able to use them as well.

Other Applications

Outside of the Adobe CC environment, I am an avid user of Figma and Blender. Figma is a strong counterpart to Adobe's XD (as well as Sketch and others), I enjoy this application and do a lot of work in it. Blender is another favourite of mine, and while I have explored Adobe Dimension for 3D purposes, I have found Blender to be a step up and a total game changer for me. It's a very powerful program for 3D, animation and video and I've been spending a lot of time in it since I discovered it.

I have worked with world-class brands

Websites and CMS

I have used many CMS systems and platforms, some I like, some I don't. For the sake of simplicity, I will focus on the most popular ones. WordPress and WordPress Gutenberg, not a fan and I could write a novel about why, but I won't. Umbraco is another CMS I have used and found it to be quite solid and easy to work with. I'm not a developer, but I understand most of the terminology, having worked closely with developers for many years. However, I am a designer and marketer, so I prefer services like Squarespace, Webflow and the like (I have tried most of the services out there, but these two are my favourites so far).

Pen and Paper

I am practical and tactile and I draw a lot. I find that this is the first step in practically all my work and projects. It's easier for me to get thoughts and ideas out by drawing and writing.